In the beginning, !K7 was Horst Weidenmüller filming punk and post-punk shows across a divided Berlin. Raw footage, copied tapes, dirty bars; the noise of a city still finding its form.

Forty years later, the archive still carried that charge. The campaign was built from its own remains: old faxes, early logos, Studio !K7 letterheads from Kaiserdamm 7, xeroxed fragments and traces of a pre-digital label culture. These pieces became the starting point for a visual language that felt less like a retrospective and more like something found, copied, torn and played back.

While the 40th anniversary drew from the rough beginnings of !K7, the DJ-Kicks layer came from the series itself: every mix, from CJ Bolland in 1995 to today, set as one continuous discography for the on-site backdrop animation and a DJ-Kicks Shirt.